Color

We love our blues (but don't have them). The blues in our primary color palette represent the core of our brand and serve as visual cues to our audience. While we have secondary and complementary colors for specific use cases, our blues should be front and center.

Corporate Blue

  • 033AB7
    RGB (3,58,183)
    PMS 2935 Headlines / Background / Lines
  • 0066FF
    RGB (0,102,255)
    PMS 299 Backgrounds / Text Links
    Text Buttons / CTA Buttons
    Active Form Fields

     

Neutrals

  • 131D26
    RGB (19,29,38)
    Headlines
  • 3A444E
    RGB (58,68,78)
    Body Copy / Labels
  • 656F7A
    RGB (101,111,122)
    Secondary Copy
  • C9CED4
    RGB (201,206,212)
    Disabled
  • F0F3F8
    RGB (240,243,248)
    Section Background

Action Colors & Secondary Colors

  • 0066FF
    RGB (0,102,255)
    Action
    00EAC3
    RGB (0,234,195)
    Action

Helper / Utility Colors & Alerts

  • Success

    00EAC3
    RGB (0,234,195)
  • Attention

    FFBA00
    RGB (255,186,0)
  • Error

    E90661
    RGB (233,6,97)