We love our blues (but don't have them). The blues in our primary color palette represent the core of our brand and serve as visual cues to our audience. While we have secondary and complementary colors for specific use cases, our blues should be front and center.
- 444447 Body Copy / Labels
- 88888A Secondary Copy
- C7C8C9 Suggestion Text
- EDEDEE DIsabled
- F7F7F7 Background
- 133BA3 Headlines / Background / Lines
- 1C70E1 PMS 2925 Corporate Blue (logo) /
Background / Text links
Use when indicating something someone needs to do (e.g., CTAs)339EFF Action3CD33C Action
FF7E19 Alternative Action
Alerts & Forms
Use when an alert or notification is needed (e.g., error messages, confirmation)
Accents & Shades
Use sparingly to accent primary design (e.g., bar graphs, callouts, promotional banners). Please reach out to email@example.com prior to using these colors.