Color

We love our blues (but don't have them). The blues in our primary color palette represent the core of our brand and serve as visual cues to our audience. While we have secondary and complementary colors for specific use cases, our blues should be front and center.

Neutrals

  • 1A1A1E Headlines
  • 444447 Body Copy / Labels
  • 88888A Secondary Copy
  • C7C8C9 Suggestion Text
  • EDEDEE DIsabled
  • F7F7F7 Background

Corporate Blue

  • 133BA3 Headlines / Background / Lines
  • 1C70E1 PMS 2925 Corporate Blue (logo) /
    Background / Text links

Action

  • Use when indicating something someone needs to do (e.g., CTAs)

    339EFF Action
    3CD33C Action
  •  

    FF7E19 Alternative Action

Alerts & Forms

Use when an alert or notification is needed (e.g., error messages, confirmation)

  • Label

    00AE00
  • Error

    FF3E5D
  • Attention

    FFCC00
  • Forms

    A3D4FF

Accents & Shades

Use sparingly to accent primary design (e.g., bar graphs, callouts, promotional banners). Please reach out to brand@legalzoom.com prior to using these colors.

  • 8B20BB
  • C746E7
  • FF74BE
  • FF7390
  • FFAE50
  • FFEB00

Shades