Our logo is the most immediate and recognizable representation of our identity. We use it in a variety of places (print, on screen, signage, etc.). Because we hold it close to our hearts, we've crafted guidelines around its usage.
This is the most commonly used version of our logo and should be the first choice when creating assets.
Minimum logo size
Scale and proportion should be determined by the available space, aesthetic, function, and visibility. There is no preset maximum size for our logo (100 pixels is the smallest size).
This logo is a last resort for when our primary logo won't fit because of a particular size constraint (e.g., a profile image on social media).
In the rare case where we create a sub-brand, we lock up an offering name with our master brand logo. The product or service name should use Open Sans Light Italic font in grey. Please reach out to firstname.lastname@example.org prior to creating an sub-brand.
The LegalZoom Lifeplan logo is available in two formats, stacked and horizontal.
When our logo serves as an endorsed brand instead of a master brand, we treat it differently. The endorsement lock-up usually exists on third party sites or platforms. Please reach out to email@example.com prior to creating an endorsed brand.
When locking up our logo with an endorsement next to it, center it horizontally.
When locking up our logo with an endorsement on top of it, center it vertically.