Typography

Page performance is key, so we've carefully selected a Google typeface that allows our page to be as speedy as possible. We chose it because of its readability, practicality, and approachable nature.

Typeface

Open Sans is our universal typeface and is used digitally and in print. If you can't use it, use Arial as a fallback (e.g., PowerPoint).

Download: OPEN SANS

Headers

Open Sans Regular

Display 64/7240/48

Heading 40/4828/30/-0.2

Heading 32/4024/30/0

Heading 28/3220/24/0

Heading 24/3218/20/0

Heading 20/2416/20/0.1
Heading 18/24/14/20/0.2
Open Sans Light

Display 64/7240/48

Heading 40/4828/30

Heading 32/4024/30

Heading 28/3220/24

Heading 24/3218/20

Heading 20/2416/20
Heading 18/2414/20
Open Sans Semi Bold*

Heading 24/3218/20

Heading 20/2416/20
Heading 18/2414/20
Open Sans Bold

Heading 24/3218/20

Heading 20/2416/20
Heading 18/2414/20

Never use Bold or Semi Bold size headlines for sizes 28 & above (H3, H2, H1 & Display).

Copy

Lead in copy regular 18/24/0.2 16/24/0.2 #1A1A1E Intelligentsia locavore vaporwave lo-fi coloring book retro. Everyday carry gastropub. Mustache authentic, kinfolk hoodie single-origin coffee williamsburg lomo. Cray pickled semiotics, disrupt farm-to-table post-ironic.

Lead in copy regular 18/24/0.2 16/24/0.2 #1A1A1E Intelligentsia locavore vaporwave lo-fi coloring book retro. Everyday carry gastropub. Mustache authentic, kinfolk hoodie single-origin coffee williamsburg lomo. Cray pickled semiotics, disrupt farm-to-table post-ironic.


Regular body copy 16/24/0.214/20/0.2 #444447 Intelligentsia locavore vaporwave lo-fi coloring book retro. Everyday carry gastropub. Mustache authentic, kinfolk hoodie single-origin coffee williamsburg lomo. Cray pickled semiotics, disrupt farm-to-table post-ironic truffaut mumblecore. Curabitur et nisl velit. Duis et lectus nulla. Nullam convallis enim enim, dapibus placerat enim tristique et. Maecenas varius leo quis sapien lacinia rutrum. Etiam sed leo nec diam tempor accumsan.


Error messages, labels and email body copy 14/24/0.16 #444447 Intelligentsia locavore vaporwave lo-fi coloring book retro. Everyday carry gastropub. Mustache authentic, kinfolk hoodie single-origin coffee williamsburg lomo. Cray pickled semiotics, disrupt farm-to-table post-ironic.

Small copy and labels 14/24/0.16 #88888A Intelligentsia locavore vaporwave lo-fi coloring book retro. Everyday carry gastropub. Mustache authentic, kinfolk hoodie single-origin coffee williamsburg lomo.

Call out regular CAPS 20/32/0.22 INTELLIGENTSIA LOCAVORE VAPORWAVE LO-FI COLORING BOOK RETRO. EVERYDAY CARRY GASTROPUB. MUSTACHE AUTHENTIC, KINFOLK HOODIE SINGLE-ORIGIN COFFEE WILLIAMSBURG LOMO. CRAY PICKLED SEMIOTICS, DISRUPT FARM-TO-TABLE POST-IRONIC TRUFFAUT MUMBLECORE

Call out light 20/32/0.22 INTELLIGENTSIA LOCAVORE VAPORWAVE LO-FI COLORING BOOK RETRO. EVERYDAY CARRY GASTROPUB. MUSTACHE AUTHENTIC, KINFOLK HOODIE SINGLE-ORIGIN COFFEE WILLIAMSBURG LOMO. CRAY PICKLED SEMIOTICS, DISRUPT FARM-TO-TABLE POST-IRONIC TRUFFAUT MUMBLECORE


Call out italic 20/24/0.2 Intelligentsia locavore vaporwave lo-fi coloring book retro. Everyday carry gastropub. Mustache authentic, kinfolk hoodie. Maecenas faucibus lorem turpis, pellentesque ultrices elit.

Alternative call out, user testimonial light italic 18/24/0.2 Intelligentsia locavore vaporwave lo-fi coloring book retro. Everyday carry gastro. Mustache authentic, kinfolk hoodie. Maecenas faucibustus or something.